Memphis, TN — September 12, 2025 – Trendsetters Music and Black Label Films are proud to announce a groundbreaking branding partnership with Reverence Whiskey, the acclaimed Black-owned premium spirits brand founded by Michael Frazier. With the support of Urban Allure Entertainment, this collaboration will bridge the worlds of music, film, culture, and premium spirits, elevating the visibility of Reverence Whiskey across entertainment platforms and cultural events nationwide.
As leaders in music, film, and entertainment production, Trendsetters and Black Label bring powerful reach and influence across the industry, aligning perfectly with Reverence Whiskey’s mission to celebrate heritage, craftsmanship, and community.
Jamie Drummond Bruce, CEO/Founder of Trendsetters/Black Label, expressed his excitement:
“Trendsetters and Black Label have always been about creating cultural movements through music, film, and lifestyle. Partnering with Reverence Whiskey allows us to expand that vision, blending entertainment with a brand that symbolizes legacy, authenticity, and excellence. This partnership is about building bridges that last.”
Theo “Mr. Network” Hall III, CEO/Founder of Urban Allure Entertainment and Partner with Black Label, added:
“When you think of culture, you think of collaboration. Reverence Whiskey and our Trendsetters/Black Label family share a mission of pushing culture forward while giving back to the communities we represent. Together, we’re delivering unforgettable experiences that merge music, film, and lifestyle into one.”
Michael Frazier, Founder and Owner of Reverence Whiskey, emphasized the significance of this alignment:
“Reverence Whiskey has always been about guiding people toward greatness and honoring our heritage. Partnering with Trendsetters, Urban Allure Entertainment and Black Label allows us to reach audiences in powerful new ways through music and film, while also celebrating culture at its highest level. This collaboration is about authenticity, impact, and legacy.”
With Trendsetters and Black Label leading the charge, and Urban Allure Entertainment providing additional creative support, this partnership will feature branded activations, exclusive events, and integrated campaigns that blend premium spirits with the best in music, film, and lifestyle entertainment.
About Trendsetters Music
Trendsetters Music is a cutting-edge music brand dedicated to discovering, developing, and amplifying artists across genres. Known for shaping the culture with innovative projects and industry partnerships, Trendsetters continues to influence the music business on a national scale.
About Black Label Films
Black Label Films is a creative powerhouse in film and visual media, producing dynamic projects that connect with audiences through powerful storytelling, cinematic quality, and cultural impact.
About Urban Allure Entertainment
Urban Allure Entertainment is a premier entertainment brand based in the Pacific Northwest, supporting concerts, comedy shows, festivals, cultural events, and business branding that amplify diverse voices and communities.
About Reverence Whiskey
Founded by Michael Frazier, Reverence Whiskey is a Black-owned premium spirits company with a focus on heritage, authenticity, and craftsmanship. Known for its smooth taste and cultural significance, Reverence Whiskey has quickly become a favorite among tastemakers and enthusiasts nationwide.