Reviving the Legacy of “My Projects” with New Moves and New Music
[Tacoma, WA – July 25, 2025] – Urban Allure Entertainment and Hip Hop Town proudly announce a groundbreaking joint management deal with platinum-selling hip-hop artist Coo Coo Cal, best known for his 2001 chart-topping single “My Projects.” The partnership marks a powerful move to reinvigorate the legacy of a Midwest hip-hop icon while expanding his brand and reach through touring, media, and new music.
With over two decades of industry experience, Coo Coo Cal remains one of the most influential voices in Milwaukee and Midwest hip-hop culture. His hit “My Projects” dominated the Billboard Hot Rap Singles chart and brought raw, authentic street storytelling to the mainstream. This new chapter is set to elevate his impact even further with the backing of two powerhouse companies.
“We are excited to welcome Coo Coo Cal to the Urban Allure family. This is more than just a management deal—this is a cultural moment,” said Theo “Mr. Network” Hall III, CEO of Urban Allure Entertainment. “Coo Coo Cal helped lay the foundation for many independent artists coming out of the Midwest. Now it’s time for the world to hear his story again, reimagined and reintroduced with purpose, passion, and power.”
The joint effort between Urban Allure Entertainment, known for its work in entertainment marketing and artist development, and Hip Hop Town, a leading platform and brand in digital hip-hop culture, promises not only management but strategic media rollout, tour bookings, film & documentary content, and brand partnerships.
“Hip Hop Town has always been about giving legends their flowers and a fresh lane. Coo Coo Cal is a legend, period,” said Richie “Ace High” Acevedo, CEO of Hip Hop Town. “With this joint management deal, we’re tapping into his legacy while bringing his story to a new generation of hip-hop fans and industry power players.”
Fans can expect exclusive interviews, merchandise drops, live performances, and a revamped digital presence, starting with a multi-city media and promo tour set to kick off this fall. In addition, Coo Coo Cal is slated to release new music and is currently in talks for a docu-series that will spotlight his journey from the streets of Milwaukee to hip-hop royalty and back.
Stay tuned as Urban Allure Entertainment and Hip Hop Town continue to bridge the past and present, bringing timeless music and powerful stories to the forefront.
For Media & Booking Inquiries Contact:
Urban Allure Entertainment
Email: info@urbanallureent.com
Website: www.urbanallureent.com
Hip Hop Town
Email: contact@hiphoptown.com
Instagram: @hiphoptown
Follow the movement: #CooCooCalReturns #UrbanAllure #HipHopTown #MyProjectsReborn